STOCKHOLM, February 2, 2018 — After pioneering the frictionless player registration concept powering Global Gaming’s Ninja Casino, Trustly’s Pay N Play product proves to be an industry success.

Pay N Play was the first product on the market to streamline the gaming sign-up process while still helping operators to stay compliant. Signing up for an account on a gaming site has traditionally required players to fill out a lengthy registration form and endure a burdensome verification process, typically involving submitting copies of passports and utility bills to the merchant.

With Pay N Play, players can start playing their favorite games right away simply by making a deposit via their online bank. As part of the flow, Trustly passes on player data to the operator, thus simplifying the registration process. At the same time, operators stay KYC-compliant by ensuring they have the necessary player details.

According to Trustly’s internal data of early merchants, Pay N Play operators see on average 44% more deposits per user than those that don’t offer Pay N Play.