Betting technology pioneer to showcase new product at ICE following golf success

February 5, 2018 – London (Press Release): Metric Gaming, the sports betting technology, software and services company, is to showcase its pioneering new managed horse racing service at this year’s ICE Totally Gaming event in London.

The company successfully launched the industry’s first standalone, fully managed, end-to-end golf service last year, and in 2018 is responding to customer demand by switching its attention to racing.

With the golf product having demonstrably been the market leader in the vertical over the last 12 months, the racing service will follow the same line, boasting competitive product breadth and depth, innovative content and trading and risk management best practice.