The report recommends implementing digital identity verification tools to better meet the challenge of balancing a smooth user experience, compliance with security mandates, and operational efficiency

London, UK – February 6th, 2018 – An exclusive new report from identity verification expert Jumio has revealed that over 25% of online gambling customers have abandoned the account opening process because the process was too long or too complicated. In fact, the survey highlights that for more than 40% of respondents, opening an account takes at least 10 minutes and, for 10% of respondents, the process takes more than one hour.

Released today, The Balancing Act of Account Opening in the Online Gaming Industry highlights that, while online gambling operators understand that their customers expect a smooth, swift user experience and strong security measures, they are still failing to deliver to these often-conflicting criteria when onboarding new customers, particularly via mobile devices.

Specifically, the report reveals four key opportunities for operators to deliver a positive customer experience and streamline account opening across device types, while maintaining operational efficiency and adhering to strict KYC/AML compliance mandates: