New Solution Enables In-Play Messaging At Scale For Every Match

Tuesday 6th February 2018: Leading multi-channel messaging platform OtherLevels has revealed its new innovative in-play messaging module, designed to provide a more personalised live sports betting experience and boost revenues for operators.

Launched ahead of this year’s World Cup in Russia, the platform allows online sportsbooks to dynamically deliver messages promoting their latest in-play odds during live football or other sporting fixtures.

The real-time solution automatically sends out messages, triggered by a live event such as a goal or red card, to a target audience based on betting behaviour and those more likely to respond to its content. In addition, it removes the process where marketing executives and traders manually set up the delivery of such messages.