Respected esports broadcaster Redeye has signed a groundbreaking deal with a new betting platform.

Redeye, real name Paul Chaloner, is among esports’ best-known and influential figures, working as a host, presenter and commentator.

He will work with esports betting startup Luckbox as an advisor and brand ambassador.

Luckbox, due to launch this year, is aiming to be a global force in esports betting, focusing on being fully licensed and community driven.