The gambling marketing column where Lee Davy plagiarises marketing advice from people much smarter than he and applies it to the gambling industry, this week with a focus on the poker training business: Solve For Why. 

The sound of a violin can make you want to put your nob in an elevator door and press “Floor 12.” Or, it can make you feel like dough kneaded by a keen baker.

Light.

Gooey.