Two-part webinar series in partnership with iGaming Business and iGaming North America will discuss the US social gaming, horse-racing wagering and daily fantasy sports verticals.
Montreal, QC. March 17th, 2015 – Income Access, a turnkey provider of technology and digital marketing services for the iGaming industry,has announced that company CEO Nicky Senyard will present two Q&A-style webinars focusing on the US gaming market in April in partnership with iGaming Business and iGaming North America. On 7th April 2015, Senyard will discuss social gaming as an opportunity for land-based casinos, and on 9th April 2015 she’ll present her insights on the US horse-racing wagering and daily fantasy sports verticals.
Since real-money iGaming re-emerged in the US in 2013, Income Access has provided its technology and digital marketing services to land-based casinos and operators in the New Jersey and Nevada markets. The company has also supported operators’ acquisition in the alternative vertical of social gaming, including launching a pioneering Social Gaming Network in Q4 2013. In addition, Income Access has provided its acquisition solutions to operators in the online horse-racing wagering and daily fantasy sports verticals.
Based on her company’s experience in the US market, Senyard will participate in two Q&A webinars chaired by industry experts. At 4 p.m. BST (8 a.m. PST) on 7th April 2015, Rory Shanahan, Head of Marketing & B2B Social-Interactive at Scientific Games, will conduct a 40-minute interview with Senyard on the social gaming opportunity, followed by a 20-minute Q&A for participants. Providing land-based casinos and operators with insights on offering a digital social casino experience, Nicky will discuss the value of developing social gaming brands and how these can be effectively marketed. She will also look at integrating casinos’ digital marketing channels with their traditional channels.