Sweden’s gambling regulator has issued warnings to 39 digital media outlets to stop promoting international gambling sites.

On May 18, the Lotteriinspektionen regulatory body issued warning notices to 39 online media operators regarding their use of clickable ads that direct customers to lottery operators based outside Sweden. The warnings pointed out that such activity was prohibited under section 38 of the Lottery Act.

The official notice specifically cited lottery operations but local media outlet Breakit, which published the list of the 39 naughty names who are potentially facing the regulator’s wrath, suggested the companies being promoted were actually internationally licensed online gambling operators, which are among Swedish media’s most active advertising clients.

Last October, Sweden’s Supreme Administrative Court upheld the Lottery Act’s ban on unauthorized gambling adverts, and Lotteriinspektionen began issuing direct warnings to individual operators in December.