A new poker studio is born. In a partnership between Jason Somerville and PokerStars, Run It Up Studios (RIUS), an endeavor designed to help enhance the Twitch poker community and to also assist other streamers with their brands and capabilities, is being launched on the popular streaming platform.

Somerville is already a well-known face on Twitch. He has been streaming on the platform for several years, and is somewhat of an expert in building brands. He has also expanded his offerings to cover live poker events such as the Run It Up Reno poker tournaments.

While there have been several other poker studio launches this year – Aria Casino’s PokerGO and Luxor’s Esports Arena, to name two – Run It UP Studios is the only one not associated with a casino. It won’t cover live tournament action and will focus on the “behind the scenes” world of poker.

Explains Somerville, “As a Twitch streamer for many years, there were many lessons that I learned in broadcasting myself. There are many resources and assets that I gathered for my own stream and I’ve decided to take all those lessons and resources and build them into a company that is able to help other streamers be successful. I know what it takes to run a successful Twitch stream and taking that same knowledge and resources, and offering it to others.”