20 August 2018, Johannesburg, South Africa/ Stockholm, Sweden

With only two weeks to go before the inaugural Scandinavian Gaming Show (Stockholmsmässan, Stockholm, Sweden, 5-6 September 2018), Eventus International discusses why the conference is important, who you will have the opportunity to meet and what you will learn.

Sweden is and will continue to be one of Europe’s most acclaimed gaming destinations both for online and land-based punters and operators. This is due to Sweden’s status as a developed market and strong economy with high disposable adult income. With the new regulations for the Swedish gambling market coming into effect from January next year, many operators would like to know what opportunities the Swedish market has and how to capitalize on them.

For a start, these new regulations will open up more opportunities for local Swedish operators to enter their own market legally. Previously, the regulatory vacuum in Sweden meant that foreign operators could nearly do anything they pleased, now the new regulations should give everyone an even starting point in a legal and regulated market. Both local and foreign regulators will have to adhere to the rules set out by the Swedish Gambling Authority, and both will have their own strengths i.e. local operators may be able to gain new players by bringing new ideas and an understanding of their own market to the table and foreign operators have the lead in terms of market awareness.