The Federal Trade Commission’s recent $9.5 million judgment against sweepstakes operator Crystal Ewing is a stark reminder that prize promotions remain fertile ground for regulatory scrutiny both on the state and federal level. Marketers have grown ever more reliant on sweepstakes, contests, and giveaways since Ewing first came to the FTC’s attention nearly a decade ago – thanks in large part to our obsession with mobile devices and social media, and the opportunities they present for instant engagement with masses of digitally-savvy consumers.