Brazil’s new online lottery is proving a hit with the locals, further emphasizing the country’s need to get a move on authorizing other online gambling products.

On August 10, the Loterias Caixa division of Brazil’s state bank Caixa Economica Federal launched its new online lottery service, and the early returns have the company kicking up its heels, particularly given the new online product’s appeal among young female customers.

According to the lottery operator, online sales over the first month of operation exceeded BRL18m (US$4.42m), representing 1.4% of all lottery sales between August 10 and September 9. Daily sales averaged BRL600k and the average ticket buy was just under BRL51.

Nearly 341k customers opened online lottery accounts in the first month of operations, and their demographic profiles were music to Loterias Caixa’s ears. As hoped, online lottery players skewed much younger and more female than those who patronize traditional lottery sales channels.