ICE Africa, to be held on October 24-25 at the Sandton Convention Centre in South Africa, gives a big-picture view of the gambling industry in Africa. Yet each facet of the industry will also be examined in the conference’s microscopeAFRICA segment, with real-world examples for you to “deep-dive into: the customer journey, marketing, the move from retail to online, building a sustainable startup, among others,” according to the event’s organizers.

Grey Media Regional Network Coordinator Dele Odugbemi will talk about ‘Contextualising social media campaigns to African markets.’

Conversational Commerce Director Nick Bradshaw looks at the use of artificial intelligence-powered assistants in the hotel and gaming industries “to increase customer engagement.”

Integrated resort casinos will be discussed as ‘The ultimate retail experience.’ Speaking here are Sun International Chief Operating Officer Thabo Mosololi, Sense4Gaming owner Robert Brassai, and Magos Media CEO Petro Magos.