The new gaming brand is launching their offering to Caribbean and Central American players. PowerPlay strongly believes that the Caribbean and Central American markets, with a passion for sports to match any region in the world, deserve a bookmaker and casino provider that customizes an offering for them.

Core offerings will center around football, cricket, tennis and basketball. There will also be live casino, a new concept to many local players and one that is sure to create excitement.

Keith McDonnell, Co-Founder of PowerPlay is bullish about his company’s new offering. “The Caribbean and Central American markets have been waiting for a company to provide them a service that truly meets their needs. With promotions, on site content and customer service all managed locally, PowerPlay will be catering for the needs of local players”.

McDonnell continues, “Our Management Team own and run land-based casinos in the Caribbean and our research shows players are waiting for a localized online product. We will be bringing live betting on sports and casino to players via mobile and desktop devices and we feel our product is as competitive as any other in the local markets. We cannot wait for players to try it out”.