Kenyan online sports betting operator SportPesa has launched its first television marketing campaign aimed at the UK market.

This weekend, SportPesa unveiled its new marketing campaign, built around the slogan Take Every Opportunity and the hastag #MakeItCount. The spot also features former Everton FC midfielder Leon Osman, former World Boxing Council cruiserweight champion Tony Bellew and former Nigerian football star Yakubu Ayegbeni.

The 30-second spot, which was designed by CSM, features shots of ordinary joes rising to the occasion across a variety of sports. The images are accompanied by text from US President Theodore Roosevelt’s famous Citizenship in a Republic speech from 1910, which became more popularly known as ‘The Man in the Arena’.

The spot first aired on BT Sport during Saturday’s Premier League tilt between Arsenal and Liverpool, the latter city being where SportPesa shifted its UK market headquarters in 2017. That same year saw the operator sign the biggest shirt deal in Everton FC history, which added to SportPesa’s existing partnerships with Southhampton, Arsenal and Hull City.