UK-facing gambling companies haven’t yet agreed to a complete ban on advertising during live sports broadcasts, despite media reports claiming that such an agreement has been reached.

On Thursday, the BBC reported that Remote Gambling Association (RGA) members, including many industry heavyweights, had agreed to a self-imposed “whistle-to-whistle” ban on advertising their betting services during live sports broadcasts.

Last month, the RGA’s board of directors met to discuss imposing new voluntary curbs on television advertising, but RGA CEO Clive Hawkswood told iGaming Business that “the BBC have got it wrong. There is no agreement on any proposals yet, let alone an announcement.”

Trouble is, the BBC report was picked up by multiple mainstream media outlets in the UK, prompting a mild panic among gambling investors. As this is being written, shares in William Hill are down 3.6%, GVC Holdings is off 4.5%, Playtech is down 3% and Paddy Power Betfair has fallen 2%. Major UK broadcasters’ shares are also feeling the downward pressure.