bgo Entertainment announces the signing of media icon and entrepreneur Paris Hilton, to star in a brand new UK facing TV campaign alongside long-time ‘Boss’ of bgo.com Verne Troyer.

The ad is set to go live in May and follows on from the hugely successful campaign launched in November in which social media star Dan Bilzerian joined the cast.

Paris Hilton said “I’m pleased to be part of the new bgo.com advertising campaign and to be working alongside Verne Troyer.  The project is really exciting, I can’t wait for everyone to see it!

Richard Skelhorn, co-founder of bgo said “I’m extremely excited to be working with Paris Hilton. She is a huge star, there is no bigger celebrity in gaming and I have always wanted to work with her on bgo. Now we have the opportunity to make it happen. I hope our next TV campaign is just the start of what will be a very successful relationship for both parties.  Our recent success after the introduction of Verne and Dan has been incredible.  The script we have been working on with Paris is very cool and I hope to increase our exposure and build upon our female player base in particular.