Online gambling technology provider GAN has expanded its existing relationship with Paddy Power Betfair’s FanDuel brand to target online opportunities in two US states.
On Thursday, the UK- and Ireland-listed GAN announced that it had signed “a material long-term deal” with the FanDuel Group that will see GAN provide FanDuel with a platform for “rapid deployment of Internet casino and account services for Internet sports betting in Pennsylvania and West Virginia.”
GAN already supplies technology to the New Jersey-licensed operations of PPB’s Betfair brand, which came under the FanDuel Group umbrella following PPB’s acquisition of FanDuel’s US-facing operations last year. Last April, GAN and PPB extended their New Jersey deal for another “multi-year” period.
GAN’s new five-year FanDuel pact includes the latter company agreeing to license GAN’s US Patent, which involves linking companies’ land-based loyalty programs with online gambling accounts. Last year, GAN engaged an outside law firm to pursue US companies GAN believes are infringing on its intellectual property rights.