Online gambling operator Betway has signed an agreement to become the title sponsor of World Snooker for the UK Championship, which will be held from November 24 to December 6 at the York Barbican.

The 2015 Betway UK Championship represents the online bookmaker’s latest foray into snooker sponsorship following World Snooker’s Shoot-Out tournament and the World Seniors Championship at the Blackpool Tower Circus Arena in early March.

“We are thrilled to welcome Betway on board for what is truly one of the crown jewels of the snooker calendar. Betway recently sponsored the Shoot-Out and World Seniors Championship so they are aware of the incredible exposure they can expect through our sport,” said World Snooker Chairman Barry Hearn. “The Betway UK Championship will be watched by many millions of people across the planet as the very best players compete for one of the most prestigious titles. The final between O’Sullivan and Trump was an all-time classic.”

“We have hosted this event at the York Barbican each year since 2011 and the venue has been a great success, with ticket sales up 20 per cent last year, and we look forward to seeing record crowds again this time,” Hearn added.