Swedes take extremely dim view of their gaming industry

Sweden’s gambling industry continues to be viewed with disdain by a majority of the country’s residents, according to the results of a new survey.

This week, the Swedish Quality Index (SKI) released the results of its second study of Sweden’s gaming market, which involved 1,300 respondents at the tail end of 2018. The results (viewable here, in Swedish) showed the industry as a whole garnered “very weak marks on customer satisfaction, trust and reputation.”

The gaming industry’s overall customer satisfaction score was 55.7 (out of 100), down slightly from the 56.4 score in the SKI’s first gaming survey in Autumn 2017. For the record, a score above 75 is considered ‘very good’ while anything under 60 “indicates a great dissatisfaction among customers.” Even the much-loathed banking industry scored a 65.

Of those surveyed, 58% expressed a negative view of the gaming industry, compared to 25% who had a favorable view and just 17% who held a very favorable view.