Income Access extends marketing tech partnership with Ladbrokes Coral through Belgian sports-betting subsidiary focused on the domestic market

Montreal, QC. 1st February 2019 – Ladbrokes Belgium, the Brussels-headquartered sports betting subsidiary of Ladbrokes Coral Group, has launched an affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. The Belgium-operated sportsbook’s new programme will be powered by the affiliate platform of Income Access, which unveiled a technology partnership with Ladbrokes Coral’s UK-facing brands earlier in January.

A ‘made in Belgium’ sports-betting brand tailored specifically to the domestic market, Ladbrokes Belgium offers wagering on a wide selection of local football events such as the Belgian Cup as well as other European leagues, including the Champions League and UK Premier League. Available in the official Belgium languages of Dutch and French as well as English, the brand also enables players to bet on popular Belgian sports including cycling and tennis and enjoy virtual sports and an online casino.

The launch of the Ladbrokes Belgium affiliate programme will allow affiliates to promote this high-profile local sportsbook with international brand recognition. Powered by the Income Access platform, which is also used to manage the affiliate channel for the UK-focused Ladbrokes, Coral and Gala brands, the new programme will be overseen by Ladbrokes Belgium’s in-house affiliate managers. The dedicated team is expert on the local gaming market, including regional and cultural differences.