Market-leading solutions offer customer convenience and engagement

Nicosia, 1st February 2019 – Playtech BGT Sports will unveil a range of new products and features at next week’s ICE 2019 that will boost both customer engagement and revenues for retail operators.

The market-leading provider of omni-channel sports betting solutions will reveal the new cashless Tap2bet functionality on its market-leading self-service betting terminals. Currently being trialled in Paddy Power’s shops, the feature allows customers to simply ‘tap’ their debit card in order to place a bet.

This will be joined by PBS’ state-of-the-art content Bet Recommender engine, which uses artificial intelligence to suggest relevant selections and interesting content directly to shop customers. Available in Coral’s retail estate at the moment, it is built with anonymous users in mind and harnesses millions of previous calculations and comparisons.