Paddy Power has pulled off another masterpiece of an advert this time putting the knife into love cheat Ryan Giggs, by hiring his brother Rhodri to appear in a Loyalty Awards promotion.

Blame, Welsh whelks.

10,000 tonnes of this particular breed of sea snail is fished out of the Bristol Channel and sent to horny men in South Korea where it’s considered an aphrodisiac.

I think a few may have ended up on Ryan Gigg’s plate.