UK-listed online gambling operator 888 Holdings has boosted its long-term sports betting prospects by acquiring Dublin-based BetBright’s sports betting technology platform.

On Monday, 888 informed investors that it had struck a £15m deal with BetBright’s parent companies Dedsert Ltd and Dedsert (Ireland) Ltd to acquire the operator’s sports betting platform. The acquisition includes BetBright’s Dublin office and its risk management, product and trading staff, which will be integrated into the 888 group.

888sport’s current betting platform is supplied by tech providers Kambi, who have been working with 888 since May 2013. Most recently, Kambi launched 888’s New Jersey-licensed sports betting service.

888’s BetBright release didn’t mention Kambi, but 888 did say that it would begin the technology integration process as “soon as practically feasible” and would begin a “phased and market-by-market roll out” of its new proprietary betting product once that integration is complete.