All eyes are on Sweden’s re-regulated iGaming market since the updated gambling laws came into effect on January 1st of this year. With licenses flying out the door, obtaining a fruitful piece of the Swedish market pie requires a good deal of differentiation as the competition continues to build. Smaller operators in particular have to get real creative in order to compete with the big Swedish-facing brands and remain compliant with the updated laws.

Dreamz Casino is a smaller operator currently focused on the regulated Swedish iGaming market, founded by Simon Furustig (CEO) and Leon Storm (CTO). The brand’s primary focus is regulated markets such as Sweden and the UK, with the potential of “making a true difference in the gaming industry,” according to Oliver Fagerdahl, Customer Engagement Director for Dreamz.

The Dreamz team prides itself in following a long term technical road map while at the same time keeping on top of the unique business it’s operating today. To learn more about the innovation behind Dreamz, the bespoke software that powers its CRM and player management platform and overcoming challenges with Swedish re-regulation, I sat down with Fagerdahl who has been passionate about the Dreamz vision since the Founders approached him with the idea.

Becky Liggero: Thank you so much for joining me today, Oliver. As we all know, there are literally thousands of online casinos out there today and plenty of options for the popular Swedish market. How does the Dreamz brand differentiate itself from the rest?