Leading operator Parimatch is the latest exhibitor to be added to the growing AffiliateCon Sofia 2019 line-up.

On Wednesday 15 and Thursday 16 May, Parimatch will join the likes of Lapalingo, NetoPartners, Kindred Group, NWM Marketing, ActiveWins, Genesis Affiliates and 7StarsPartners as the AffiliateCon Sofia floor plan takes further shape.

Parimatch is a digital-focused sports betting company boasting huge market share in the CIS region.

The operator also offers a significant amount of esports markets and is an official partner of Conor McGregor and the UFC.