Machine learning and Artificial Intelligence or “AI” both play a huge part in Facebook’s values as an organization and to the company’s future. According to Facebook’s Ross Doyle, Client Partner, the company has invested heavily in core AI research and global collaboration across universities, research organizations and other companies.

We in the gambling industry often discover representatives of Facebook presenting at our events as there are a number of synergies between social platforms and online gambling companies. In fact, several professionals have made the switch from working for iGaming companies to working for Facebook, including Doyle.

“I graduated with a marketing degree and began working at a tech startup in Dublin shortly after graduation. I had always been a huge sports fan and in 2014 I moved to Paddy Power where I led social marketing for the brand. The more I worked with Paddy Power and Facebook, I believed it was a perfect partnership, social platforms have the relevant audience that gambling brands want to reach,” Doyle shared.

“So in 2016 I joined Facebook’s Real Money Gaming team, a team focused on this industry specifically, partnering with select operators in this space. As the only team at Facebook wholly focused on this industry, we play a role in helping Facebook understand the challenges and needs of the industry and helping the industry understand the opportunity presented by a platform like Facebook,” he added.