eSports betting operator Unikrn is using artificial intelligence (AI) to enable betting markets on a larger volume of live streamed matches while also adding virtual betting to its product line.

On Monday, Unikrn CEO Rahul Sood proudly announced his company’s new ‘streamer betting’ function, which will enable eSports bettors to wager on any ‘approved’ live streamer’s activity with real-time odds established through “game analytics, new AI trading bots & screen-analyzing technology.”

Sood noted that, unlike traditional sports, the volume of live-streamed eSports matches has virtually no upper limit, causing untold problems in setting odds on individual matches. Sood says Unikrn’s new technology is “five years ahead of any other bookmaker in this space, and lightyears ahead of what is possible in a traditional sports world.”

Sood told CoinDesk that he’d shown the new AI odds-system to some traditional bookmakers, whose “minds were blown,” according to Sood, who suggested there may be a decent B2B opportunity for his company to share their technology.