SBC (Sports Betting Community) has confirmed the permanent appointment of Jaap Kalma as its new Group Chief Commercial Officer.

Kalma has been working with SBC for the past four months in an interim role as Business Development Director overseeing the growth into the sports sponsorship industry, having already partnered with SBC to launch the SBC Sponsorship Forum at last year’s Betting on Football event at Stamford Bridge.

He was previously the Chief Commercial Officer at AC Milan, the second most successful club in European Club history, where he was responsible for marketing, commercial revenues and global development.

Prior to that, Kalma was Global Brand Director at luxury sports car manufacturer and Formula 1 team, Ferrari, while he also spent over a decade at consumer goods multinational Unilever. He attended college and graduate school in the USA, coming away with an MBA from Stanford University.