ONE Championship looks to up the ante with its blockbuster event next week, April 24 at the Mall of Asia Arena in Pasay City. Titled ONE: VALOR OF CHAMPIONS, it is expected to be a sell-out event and one of the biggest sporting events in the country this year. UFC will then follow with an event in May.

Both organizations are at the top of the heap in their respective regions, and have both played their part in raising the profile of mixed martial arts, now one of the world’s fastest rising sports.

One man who revels in the challenge of breaking into new markets is none other than ONE Championship CEO, Victor Cui.

“I really feel the emergence of a global duopoly of East versus West,” said Cui, in an interview with Sherdog.com a few years back.