Poker content creators Jaime Staples and Evan Jarvis watch helplessly on as YouTube takes down video after video citing contravention of ‘Community Guidelines’.

It’s been five-years since Victoria Coren-Mitchell left PokerStars as an ambassador after they decided to move into the online casino business. Writing on her blog at the time:

“This is no criticism of PokerStars itself: business is business, they are providing a new service that people want, and I know they intend to abide by some key principles of responsible gaming. It’s not anti-casino either; I spend a lot of time in casinos, and I have been known to indulge in live table gaming.

“But I cannot professionally and publicly endorse it, even passively by silence with my name still over the shop. Poker is the game I love, poker is what I signed up to promote. The question I’m probably asked most often in interviews is about the danger of addiction, going skint and so on. I’m always careful to explain the difference between the essentially fair nature of poker, where we all take each other on with the same basic chance, and those casino games at unfavourable odds which can be (especially online) so dangerous for the vulnerable or desperate. Although PokerStars assured me I would not have to actively promote the casino arm, I know in my heart that continuing in my current role could risk helping to send people to a place where they would encounter something I think is dangerous. That’s not the way I want to make a living.”