The UK’s largest gambling operators have committed to spending a combined £60m per year by 2023 to fund responsible gambling programs.

On Tuesday, five major UK gambling operators – Bet365, Flutter Entertainment (formerly Paddy Power Betfair), GVC Holdings, The Stars Group’s Sky Betting & Gaming and William Hill – announced that they would raise their responsible gambling funding commitments from 0.1% of gross gambling revenue to 1% by 2023.

The combined commitment would result in funding of roughly £60m per year by 2023, a level that the companies have pledged to maintain going forward. The companies’ plans came after last month’s discussions with the Department for Digital, Culture, Media and Sport (DCMS), which oversees gambling activity in the UK.

Around £6m of this increased funding will be designated for GambleAware, the industry-funded responsible gambling program that has routinely complained about the industry’s failure to meet the previous 0.1% revenue benchmark.