Online lottery betting operator Lottoland has struck a deal for a global sports betting product courtesy of Malta-based B2B tech provider Altenar.

On Tuesday, Lottoland announced that it had quietly launched a sports betting platform in ‘select markets’ – aka Austria and Germany – and has plans to “expand globally throughout 2020.” Lottoland’s main activity is offering betting markets on the results of numeric lottery draws.

Lottoland CEO Nigel Birrell sounded positively giddy at the prospect of providing “a one stop shop for lottery betting, gaming and sports.” Birrell said Lottoland had chosen Altenar, whose other clients include Finnplay, Golden Palace and Colombia’s Wplay, for its “flexible approach and customization of the software.”

Altenar CEO Stanislav Silin said his group was pleased to have popped Lottoland’s sports betting cherry and the company was looking forward to a “long-term cooperation” with Lottoland.