London, Tuesday 4th February 2020: Push Gaming has announced its transformation from games studio to full-service B2B gaming supplier to coincide with the start of ICE London 2020.

The company, which has propelled itself from boutique game developer to gaming tech supplier over the past year, is set to hit the show with its full armoury of specialist games, platform feature innovations and in-game mechanics for its operator partners.

The new brandmark, a combination of the ‘P’,’G’ and shield icon, rolled into a neat and iconic visualisation is designed to encapsulate Push Gaming’s passion for creativity and unique positioning in the market as a Players First developer.

Having taken full control of its own technology development and delivery schedule thanks to its acquisition of Game Server Integrations (GSI), the company launched its own gaming platform earlier this month in order to deliver its products directly to its operator partners.