This is a guest contribution by This is a guest contribution by Dmitry Malyshev of Mascot Gaming, If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

Some of the largest online casino operators are now investing heavily in their own slot development studios as they look to leverage the growing popularity of bespoke and exclusive content.

These games are hugely effective at allowing operators to stand out from their rivals and to offer their players something different and to keep coming back for.

Where once operators would rely on welcome packages, on-going bonuses and rewards schemes to do this, they are now turning to bespoke games and exclusive slot launches.