Betting on football is becoming a growing concern across the globe, but Premier League Chief Executive Richard Masters recently admitted that more regulation is going to be needed to keep the gambling industry from having a bigger influence over the sport. Until then, there is little he can do to limit their involvement, which means that there will not be a ban on gambling establishments sponsoring teams.

In a statement provided by the new chief executive, Masters made it clear that he would resist any ban on clubs accepting sponsorship from these betting companies. He explained that he would cooperate with a government review of gambling legislation, but stated that he was “not sniffy or judgmental” about gambling.

Masters noted that “Sport and gambling have a long association.” He further pointed out that while the league does not have a commercial gambling partner, he acknowledged that all 20 clubs in the league have betting companies as one of their shirt sponsors. “We’re certainly not sniffy about it; it’s up to our clubs whether they want to have their own gambling relationships.”

The discussion comes on the heels of the British government ministers committing themselves to reviewing the 2005 Gambling Act. This review is expected to tighten restrictions on betting organizations and their involvement with sports. In a recent story by The Times, they even reported that some lawmakers are considering a blanket ban as one possibility.