COPENHAGEN, Denmark, Jan. 28, 2020 — The Danish Gaming Code of Conduct went into effect on July 2019, and since its implementation, has caused a significant change in the fortunes of many online wagering entities, including online casinos, slots sites and marketing agencies.

With the expressed aim of “strengthening consumer protection and ensuring gambling does not evolve from entertainment to addiction,” the new regulation covers everything from advertising rules to self-exclusion options.

And while all operators have implemented the “Reality Check” pop-up which tells players how much time and money they’ve spent, according to DOGA CEO Morten Ronde, “restrictions on the volume of advertisements” have still not become the reality.

“If we do not come up with a swift and appropriate response, politicians will take matters into their own hands – just like they have done in Italy,” he warned.