NEW YORK, Feb, 6, 2020 /PRNewswire/ — Optimove, the Science-First Relationship Marketing Hub, announced today that it acquired Axonite, a leading mission critical, realtime event streaming vendor. This acquisition completes Optimove’s new database infrastructure, Optidata, and will provide its clients with access to its realtime customer data platform (CDP).

Axonite has been developing its event streaming framework since 2015 facilitating connections between systems and building realtime workflow automations. Axonite’s platform rapidly simplifies the process of building, deploying and running realtime, large scale, event-driven customer-centric business applications based on any kind of data stream.

With the combined offering of Optimove and Axonite, marketers around the world will benefit from a variety of capabilities, including:

• Realtime Customer 360 Data Sync: Create a highly adaptable two-way continuous synchronization between Optimove and any other system or database in the organization (such as customer care, loyalty, finance) to enrich brand’s unified customer profiles, and share them in realtime across the organization, keeping all systems in sync and up-to-date.