XFL names Fox Bet its latest authorized gaming operator

Fox Bet is the latest official gaming partner of the XFL, which claims it’s the only football league “geared to the sports betting future that is coming fast.”

On Friday, the XFL announced that the Fox Bet joint venture of The Stars Group and Fox Sports Network was the upstart football league’s latest authorized gaming operator. Fox Bet joins DraftKings, which signed both sports betting and daily fantasy sports partnerships earlier this week, while FanDuel announced a DFS deal with the XFL on Thursday.

The deal allows Fox Bet to incorporate official league data, team logos, player and coach likenesses and ‘certain league content’ via the Fox Bet sports betting platform and the Fox Sports Super 6 free-play game. The revived XFL, which operated for one extremely flashy but ultimately doomed season at the turn of the century, will kick off its new 10-week season this Saturday with broadcasts on Fox Sports and ABC/ESPN.

These broadcasts will break new ground in the US sports world by incorporating betting odds both onscreen and via the play-by-play commentary. That said, the commentators will likely include caveats that only viewers in states that have authorized legal betting – and only nine of those states have so far authorized XFL betting – should be placing wagers.