Bwin’s Russia-licensed betting site under new management

The Bwin sports betting brand’s Russian-licensed site has reportedly undergone an ownership change as its website traffic continues to fall.

On Friday, Russian online gambling affiliate Bookmaker Ratings reported that Digital Betting LLC, the Russia-based entity under whose online sports betting license Bwin.ru operates in the country, was no longer controlled by local billionaire Alexander Mamut’s A&NN Investments.

Digital Betting’s new owner is listed as Nirevia Holdings Ltd, a Cyprus-based company that incorporated in August 2015. That’s about the extent of the public information available about Nirevia, although it added a new officer last March in the form of the equally opaque Intercorp Ltd.

Bwin.ru launched in November 2017 as a joint venture of Digital Betting and UK-listed online gambling giant GVC Holdings. Digital Betting boss Mamut pledged to spend big promoting the site via his online tech firm Rambler & Co, which controls some major Russian sports media properties, including the popular Championat (Championship) site.