Atari hoping nostalgia brings ICO cryptocasino success

Atari’s glory days, when the 2600 was the hottest video game console in the western world, are far behind them. As the company has stayed alive for decades by publishing the odd popular game here and there, the company announced in 2019 that it would shift to gambling. Now, we find out they want to “launch a casino using cryptocurrencies.”

In a March 10 press release, Atari announced three new initiatives: “A music game based on the catalogue of the world renowned artist AVICII [R.I.P.], an agreement to launch the Atari Token and a casino for crypto-currencies.”

The Atari Token will have an initial coin offering (ICO) starting this month, with private sales right up until September 30, 2020, when a public sale will be offered. The plan is to then use that token as a currency for their online casino, which should launch around that date.

The details of the casino website itself are pretty general at this point. They wrote: