Marketing A Mobile Casino

This is a guest contribution by Nathan Howes of Casino Kings. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

 

So you’re a keen gamer with a bit of cash (hopefully raised from a minimal slots or casino bankroll stockpiled from playing your favourite casino house at its own games), and you’re gaming at a mobile casino and you think, “Why can’t I access my promotions tab or account data from my gaming window?” This is the light bulb moment you’ve been waiting for. Your destiny is clear: you are going to launch your own mobile casino. But where to start?

When Casino Kings launched in November 2014 we already had a strong background in online gaming. When you see friends and colleagues gaming on their commutes and in their leisure time you don’t necessarily need to know the market research figures putting projected mobile gaming revenues up from $44bn to some $64bn this year to know that the mobile casino marketplace is a marketplace you want to trade in, or a gaming place you want to play in. But obviously it helps.