Becky’s Affiliated: beBettor introduces stand-alone affordability checks for UK operators

Just over one year ago I conducted an interview with beBettor’s Co-Founder and CEO Harry Cott and we discussed his innovative “networked” approach to customer affordability in the U.K. market. Since then, Cott and his team have listened to client feedback and broadened their offerings to address a quickly moving and changing regulatory environment. 

“Its no secret that the U.K. regulator has been very active in the last 12 months, not only with fines and sanctions, but also with publication”, beBettor’s COO Scott McGregor shared with me in a follow-up interview. 

“From our point of view, we’ve had a focus on their affordability legislation and that started last year with the introduction of the Enforcement Report in June 2019”, he said.

[youtube https://www.youtube.com/watch?v=EEES78wpfc8?feature=oembed]