The National Football League’s Washington Redskins are feeling the corporate heat over their controversial name, while Barstool Sports doubles down on its woke trolling efforts.
On Wednesday, Adweek reported that Redskins corporate sponsors FedEx, Nike and PepsiCo had received letters signed by 87 investment firms and shareholders with a combined worth of $620b asking the sponsors to pressure the team to change its name, which Native American groups (and anyone else with a conscience) have long derided as a racist anachronism.
On Thursday, FedEx blinked, announcing that it had “communicated to the team in Washington our request that they change the team name.” Quite apart from the fact that FedEx couldn’t even bring itself to say the team’s name, FedEx pays $8m per year for naming rights to the team’s home stadium and FedEx chairman/CEO Fred Smith holds an ownership stake in the team.
The other corporations targeted in the letter have yet to publicly comment on their own intentions, but public pressure will undoubtedly mount as word of FedEx’s statement circulates.