Online gambling operator BetMGM has become the third wagering firm to strike a partnership with the National Football League’s Denver Broncos.

On Thursday, the Broncos announced the signing of a “multi-year sports betting partnership” with BetMGM, the brand name of the Roar Digital online gambling joint venture from UK-licensed gambling firm GVC Holdings and casino operator MGM Resorts.

In addition to the usual branding opportunities and the creation of ‘fan experiences’ via the Broncos digital properties and at Empower Field at Mile High, BetMGM will also create a free-to-play mobile prediction game that will allow users to win non-cash prizes.

Roar Digital will also be allowed to open a BetMGM Lounge at Empower Field, in which fans over 21 years of age can partake in alcoholic beverages and receive “live odds and betting assistance.” So no on-site sportsbook but lots of guidance on how to load the BetMGM betting app.