Russia gets 20th online bookmaker as digital betting rebounds

Russia has its 20th locally licensed online bookmaker as website traffic improves and Moscow’s betting shops begin to reopen following their COVID-19 closure.

Russian sports bettors recently woke to discover Bettery, a new legal online wagering option operating via the web, as well as iOS and Android devices. Bettery is a member of the Bookmakers SRO, one of two rival ‘self-regulatory organizations,’ whose members also include Leon, Marathon, Olimp and Fonbet, Russia’s largest bookmaker.

Bettery is run under License No. 11, which was issued in 2009 to the Moscow-based Atlantic-M LLC. Corporate documents indicate that Atlantic-M is 75% owned by Malfinio Ltd, a Cyprus-based company of equally mysterious provenance.

Russian media outlet The Bell reported in April that attempts to contact Atlantic-M by its listed phone number were answered by an individual who had no clue about any bookmaking activities. The Bell also claimed that the other 25% of Bettery is collectively owned by Stanislav Magomedov, Irina Borodina and Maxim Kiryukhin, who also hold minority positions in Fonbet.