We’ve seen how the COVID-19 pandemic has forced the online gaming industry to adapt to the changing business conditions overnight. Betsson was in a strong position before the pandemic began and our own Becky Liggero Fontana spoke with Pontus Lindwall, CEO of Betsson Group, to gauge how major operators were adapting to the changing conditions.

Lindwall was happy to discuss how Betsson was adapted their strategy overnight to the lockdown conditions:

“COVID came from nowhere and we were not prepared. We closed all our offices pretty early in the process and that has been working out really fine. Then looking at our business we were doing quite well and we had a good profit margin in the company, so even with the loss of sports betting which accounts for 30% of our revenues we managed to keep the company profitable.”

[youtube https://www.youtube.com/watch?v=GkEZ1LqlgYU?feature=oembed]