Apple looks like it doing its best to piss off all of the video gamers in the world. After a crafty move by Epic Games, they are now facing a lawsuit that could spell an end to their total control over iPhone devices.

This story really started on August 5, when Microsoft announced they would not launch their upcoming xCloud gaming service on the iOS app store. Apple wouldn’t approve their service, claiming they could not review cloud games to ensure they meet the strict standard of platform. Industry insiders though believe this has much more to do with Apple not getting a cut of profits Microsoft would make from the service.

Epic appears to have proven that point with a series of moves designed to make Apple show its hand. Fortnite, one of the most popular games in the world, was available on the App Store up until August 12. Then, publisher Epic Games introduced a payment option that would not let Apple collect its standard 30% fee for all in-app purchases, and gave all of the savings to the consumer. Apple responded by removing Fortnite from the App Store.

In a comment to The Verge, Apple stated: