NBC has become the latest US broadcaster to take a direct piece of the sports betting action via online sportsbook PointsBet.

On Thursday, NBCUniversal announced that it had reached a deal with Australian betting and online gambling operator PointsBet that will make the bookmaker the official sports betting partner of the broadcaster’s considerable sports assets. (Fine print of the deal viewable in full here.)

The five-year deal, which is subject to shareholder approval by November 28, will provide PointsBet with “year-round, multi-platform media and marketing opportunities” courtesy of NBC’s event portfolio (including via Spanish-language Telemundo). PointsBet will feature prominently in “multiplatform gameday integrations” across eight NBC Sports regional networks, which offer exclusive access to local MLB, NBA and NHL teams.  

PointsBet will also be the exclusive provider of “odds, props and trends” for NBCSN and the Golf Channel, along with their digital properties, as well as the new Peacock streaming service and NBC Sports Podcasts.