BetConstruct’s Agapi Abroyan breaks down why mobile matters to LATAM

The SiGMA Americas Virtual Summit continued on day 2 by looking at how the Latin American market is evolving. As we learned from the first speaker of the day, Agapi Abroyan, Operations Manager at BetConstruct, pretty much everything depends on what happens next with mobile phones.

“Statistics state that the Latin American people like to play with mobile phones, because it is comfortable, convenient and safe,” Abroyan said. That’s not going to change anytime soon either. “It is obvious that with this new reality linked to Covid-19, the extreme necessity of mobile solutions has grown.”

LATAM mobile internet penetration might not be at the same level as other areas of the world yet, but it’s growing very fast. “As general information to consider, according to the constant studies carried out, in 2019 about 55% of Latin America had access to mobile internet. That number is growing this year, and is expected to increase to 77% by 2025.”

[youtube https://www.youtube.com/watch?v=lY1P9ulk5_U?start=1934&feature=oembed]